Shanghai hotel mainly by two most constitute, namely star-rated hotel and social hotel. Hotel offers multifunction services, namely except room accommodation, catering services, healthcare service, conference facilities facilities, etc.; service, Social hotel provides a single limited service, namely room accommodation.
Due to the end of 2007 Shanghai has formal assessment star-rated hotels, including five-star 374 38, 51, four, a three-star 131 154 home and 2-star. In addition, the equivalent of about 25 five-star level 4 star hotel but not to evaluation. From the distribution situation, four or five-star hotels are gathering in the city centre, three-star hotel under a relative balance. Judging from the hotel business, hotel management situation of high star-rated hotel, the hotel management low relatively poor.
Due to the end of 2007, Shanghai has a variety of social 3460 hotel in the city, distribution of each corner. According to the different social structure, the room can be divided into three categories: hotel is an economical business hotel, 2 it is holiday inn, three is the youth hostels. Social whole have so few hotel features: (1) the price fluctuation range, FenBuMian (2). (3) new economical chainstore hotel is developing rapidly.
Shanghai stock the overall situation can supply hotel survey for the two words, namely “general equilibrium, part of a more”. For hotel, In 2006, Shanghai new high star-rated hotel rooms 5901 rooms, In 2006, Shanghai economical chainstore hotel and other social hotel guest room added 12,500. 2007 new high star-rated hotel room number is 8576, hotel, hotel rooms new low-end 15,000. At the same time, the new hotel required.this talent gap, hotel is further widening. To the world expo 2010 Shanghai, Shanghai needs to measure the amount from the hotel personnel at about 50 hugely million talent gap.
By the Beijing Olympic Games and the world expo Shanghai dongfeng and tourism, conference rapid economic hot, Shanghai has become the highest prices in Asia hotel is one of the city. By traveling, exhibition economy and Olympic Games, many factors such as large multinational companies in Shanghai have actively expanding hotels market, international hotels in Shanghai and top management of hotels for 54, shen high star-rated hotels international competition has been formed.
Along with the approaching of the world expo in 2010, Shanghai new hotel construction and renovation. Shanghai must be reformed to 400 and new 300 hotel, can satisfy the potential demand. The expo tourists consumption pattern varied, needs a large number of diversification of accommodation, this will be for the hotel industry to create huge potential for growth.
Shanghai industry through the Olympics
With the Beijing Olympics, Beijing halfway through the hotel occupancy rate and also have reservations. Before and during the game industry generally expected to appear hotel reservations, full of four-star hotel general under four and cold, less than 50%, reservation rate remaining many vacant. With the arrival of the Olympic Games, the occupancy rate and hotel reservation, prices are instead of.
A market economy hotel in charge of the work to reporters, lack of transparency, hotel reservation condition is the fundamental reason. In 2001, Beijing Olympic bid after the success of more than 200 hotels 70% of the room is locked, only 30% of the hotel in the market can be divided, the Beijing hotel reservation price hikes. The bird’s nest, a near the economical chainstore hotel opening, the highest to 1,000 dollars a night. In consideration of commercial interests, many hotels in his book store room always foreign confidential. Until the games begin, the hotel prices to readjust to deal with the empty room, cause during the Olympic Games, Beijing hotel prices “.
Sunbo marketing plan early
Shanghai a tourist media practitioners revealed, and the Chinese tourists, overseas visitors a year or even a year and a half in before long, began to make your travel plans. If so, early next year to year, Shanghai hotel will have the first wave of world expo scheduled passenger. Although earlier than expected, but in time, under the guidance of the experience of Shanghai hotel industry has started for the expo 2010 for a rainy day.
Zhang dian revealed that they are planning a hotel reservation Shanghai world expo. It is reported, this is called a platform for Chinese tourism industry information “highway”, real-time control of Shanghai and the surrounding two to three hours trip, all hotel rates and prices on dynamic information, accomplish know fairly well, the rational deployment.
With the Shanghai world expo exhibitors work is progressing smoothly, international by August 18, 2008, 221 nations and international organizations to confirm in Shanghai world expo. The event will attract more tourists at home and abroad of 70 million visitors. According to the forecast, the 2010 Shanghai world expo is probably the most countries, visit the most influential and most of the time the expo. From the previous world expo, and about 65% of the income from the tickets. Hotel as closely related supporting service, price control, reasonable arrangement, will directly affect the 2010 world expo in Shanghai to visit. Hotel booking service has become the world’s top priority. In the six months before the exhibition and half of this year, due to the domestic and overseas guests in advance of the time is long, will surely have short demand with ups and downs. Only the market information asymmetry, reasonable price and regulation hotel lets visitors find suitable price of supply and demand, the hotel is only more beneficial.